Sunday, October 4th, 2009

One of the major reasons businesses fail today is due to poor customer service. When a retail business is born, its main objective is to gain and build a strong customer base. Many businesses today are successful because of this strong customer base. Businesses advertise on radio, television and newspapers all the time. Huge budgets are spent on commercials. It is not the advertising on television or in newspapers that will retain the customer. It is the ability of management and its staff to retain those customers that will contribute to the success of the business. A bad taste or feeling left with a customer at any time would leave a lasting impression. Therefore, the business must always provide excellent customer service, no matter the situation. It is always important to leave a good impression with your customers. The old adage is correct: The customer is always right! The impact of customer service is especially noticeable at the front counter. This is the first place a customer goes to make an inquiry and where the customer checks out. It is the last place they go before leaving the retail store. It is said "the first impression is usually the last impression."A study was done in June, 2000 by Bain & Company, ...
Tags: Lasting Impression, Poor Customer Service, Retail Business
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