1.Be professional and polite: We all know that First Impression is Best Impression, so make it as best as possible. Lot of times we make some conclusions about people or the organisations within sometime after doing some interactions with them. Make your employees to be professional in handling customers and also polite. Provide them with adequate training and support in this area. This will not only boost their confidence but also helps make you more business efficiently.  

2.Be Knowledgeable of products or services: I have seen many times that the front-desk employees do not have enough knowledge about the products and services and when a customer enquires about them, either you will get the wrong information or no information related to it. Keeping your employees knowledgeable of your products or services, especially those who are interacting with customers like sales people and customer service personnel is very important if you want to deliver good customer service.

3.Consistently following the procedures and policies: Ensure the employees who are constantly interacting with outside customers follow the procedures and policies of your organisation like refund policies, warranty and guarantee policies, etc. In failing to do so, will cause unnecessary misunderstandings, chaos and other problems leading to poor customer satisfaction. Provide the employees with right set of tools and train them how to use those tools. You will have little time to provide the requested information to the customer, so make sure you have all the right tools and right training.

 4.Immediate resolution of complaints: It is very critical that you provide the solution to the Customers complaints as soon as possible. A poor timeline for resolution of problems of customers will lead to significant damage to company’s reputation and image, which will cause serious trouble to your business. Also document the complaints and their solutions for future reference, so that you can resolve those problems, if they resurface in future, immediately rather than reinventing the wheel.

 5.Taking feedbacks and putting them into action: The best way to improve your customer service and keep a touch with customers is to ask for feedback about your company, products and services. This way you not only know where you are lacking but also gets new insights about the expectations of the customers. Many organisations follow this method to stay competitive and improve their processes and products.

 6.Keep it Simple:Simplicity is the way to go in today’s businesses. You can see this approach in every business today. Take for example ipod, it has become popular mainly due to its simplicity in use. People love simple and good design products. Make your procedures and processes simple so that customers do not go through the complex processes to contact a customer service personnel or order a product or enquire about a product.

 Use the principle KISS: Keep it Short and Simple. Or in a funny way: Keep it Simple, Stupid.:) 

At the end I would like to conclude that it is not easy to accomplish the above strategies without the use the technology in today businesses. Invest in the appropriate technologies with clear goals as much as you can and you reap the benefits many more times than your investment (High ROI, Return on Investment). Providing a great customer service is only first step and to have you business growing you need to have Loyal customers, and you can check out 7 Ways to increase your customer loyalty.

 Follow the above steps and you will be on the fore-front of the Customer Service with Happy and satisfied Customers.



By: Praveen Kumar Tumma

About the Author:

What do these companies have in common, Southwest Airlines, Neiman Marcus, Marriot, Disney, and Enterprise Car Rental? They are all customer service pioneers. Each company has forged a new path through their commitment, dedication, and innovations, to become known as leaders in delivering excellent customer service. Serving the customer is more than some fancy words on their company mission statements. Customer service truly represents the very essence of each company’s’ existence.

These companies, along with hundreds more, have already done the hard work; they have laid the ground work, set the examples, and blazed the trails for other companies to follow. They have demonstrated how to achieve success by serving the customer.

Why then, don’t all companies follow this proven path to success?

Do they not know the core principles these companies follow?

To borrow a concept from the Late Show with David Letterman, this is a top ten list of principles all companies need to implement to achieve service excellence.

Number 10: Focus – The customer should always be the number one focus of any company. All decisions, services, and products should be based upon satisfying the needs and expectations of the customers.

Number 9: Take Action – The best laid plans will never come to life, without action. If you are going to talk-the-talk, then you must walk-the-walk. When companies, which brag about the importance of customer service, fail to deliver outstanding service, customers and employees lose faith and trust in them.

Number 8: Create Happy Employees – Your employees’ beliefs, attitudes and behaviors determine the quality of the customer service provided. The quality of customer service will never exceed the quality of the people who provide it. Happy employees create happy customers.

Number 7: Develop Employees – The three key words in employee development are training, training, and training. Teach your employees how to serve the customer, equip them to serve, and then empower them to serve with excellence.

Number 6: Establish Relationships – Customer loyalty is achieved by having a relationship with your customers. The stronger the relationship, the more loyal your customer becomes. Relationships are built upon trust, communication, and interaction. Every customer interaction is an opportunity to further enhance communication and improve trust.

Number 5: Measure Performance – If you can’t measure it, you can’t manage it. Measuring customer satisfaction, customer feedback, and employee adherence to customer service standards is paramount in delivering exceptional customer service with any degree of consistency. Always inspect what you expect.

Number 4: Build Team Unity – To achieve optimal success everyone must be on the same page, striving for the same goal, aspiring to the same vision, and functioning as a team. Teamwork will always produce greater results, then individuals working alone.

Number 3: Formulate a Plan – Is the care your customers receive by design or by default? Without a crystal clear, well defined, universal set of customer service standards you will leave customer satisfaction up to chance. If you fail to plan, you plan to fail.

Number 2: Commit to Excellence – Customer service is the number one differentiator in today’s competitive marketplace. Having a good product or a low price does not guarantee a competitive advantage or customer loyalty anymore. Commit to installing and fostering a customer-first culture within your company. Serving with excellence is a choice.

And the Number 1 principle all companies need to implement to achieve service excellence is:

Belief – Believe in the power of customer service. Believe in necessity of customer retention. Believe in the relationship between customer loyalty and the growth of your business. Believe that becoming customer-focused not only makes good business sense but it guarantees increased revenue and profit. It has been said,” A belief is not merely an idea the mind possesses, it is an idea that possesses the mind.”

I challenge every company to not only implement these principles, but to have the faith, courage, and vision to move beyond providing excellent customer service to building a reputation as a customer service pioneer.

Some companies make things happen

Some companies watch what happens

Some companies wonder what happened



By: The Service Coach

About the Author:

I took a phone call at my office the other day from a pleasant sounding young man representing the national office supply store I have a reward card with. He spent a minute of my time reading from a script about the current deals the company had and then asked me if I would place an order and receive an additional 10% discount. I was very impressed at this point with the telemarketing campaign this company was undertaking to boost sales in this difficult financial period. As all small business people do several times a day, I wished I had thought of this marketing strategy and assisted my clients in implementing it.

Unfortunately, I didn’t need 3 cases of copy paper or a new desk chair so I told the young man that I could not take advantage of the program at this time. I expected to hear him say, “Thanks for your time and we look forward to serving you when you need future office supplies.” Unfortunately, the next words out of his mouth were – “I need you to place an order today because I have a quota and will be fired if I don’t meet my quota this week.” Very little in the business world shocks me anymore but this did. I immediately asked him if I could speak to his supervisor and he uttered some expletive as he quickly disconnected our phone call.

I wish I could say this is an anomaly in the business world but it has become more and more common place over the last year. As our sales slow and our profits turn to losses, all companies are reducing personnel and asking our remaining employees to do more until the recession ends. Many small and medium businesses are currently staffed with 50% to 75% of their normal employee level. We all recognize that while sales are down from last year, there is only so long that we can stretch our people until they become as frustrated as the telemarketer from the national office supply company.

Due to my work as a consultant, I am much more tolerant than most customers and will continue to use the national office supply company but how many individuals would simply tear up that rewards card and switch to a different office supply company? I have to believe that young man will run off many customers before he gets fired by the company and the company will have no idea why several of their customers are not returning. I suspect the young man was hired just over the past several months after he was fired from another firm and was hired because he was cheap and had experience. His training definitely was not very good and his supervision is not good at all.

Small and medium sized business must pay very close attention to their customer service attitude at all times since this is the primary element separating you from your competitors. The internet and our new global business environment insure that having a unique product is no longer the only acceptable piece of a company’s sales strategy. Better products are showing up in the marketplace daily so a good business uses great customer service to keep customers from trying different products and companies. It is ironic that your company must pay more attention to customer service when sales drop yet you cannot afford customer service employees. It is, however, a fact of business life.

Great companies make sure all their employees are involved in customer service. Are your employees trained and a part of your customer service strategy? The Accounts Payable clerk, the warehouseman, your delivery personnel, and even your janitor must all be trained and understand the company’s customer strategy and how they fit into it. If this has not been the case in the past, take the time right now to start. This cannot be a onetime all employee meeting. This must be several meetings every month and must continue forever !!

Customer Service must be in your Mission Statement. It must be a part of your interview process with potential employees. It must be in your training for all employees. It must be a part of your incentive package. It must be a chapter in your employee manual. It must be talked about daily in staff meetings, employee gatherings, etc. The bottom line is that it must be the primary attitude in your business and it must be communicated and discussed daily. You, as a business owner or senior manager, must embrace customer service and demonstrate good customer service at all times.

Most employees see customer service only as a way of treating individuals who buy your products or service. As a business owner or manager, you must help everyone understand that Customer Service is an attitude that governs how we deal with everyone including fellow employees and suppliers.

Now that you have established a great customer service attitude in your company, you must make sure the training and follow up with all employees is in place; even in a financial downturn.

There are many great resources on the internet and many good consultants who can get your company up and running quickly and assist you in making sure that training continues in a positive and efficient manner.

There are also numerous hardware and software products on the market that allow you to record and listen in on your employee’s phone conversation. This is a great training and follow up tool for every business. I personally like the various software products that record these conversations directly to your network computer server and can be reviewed directly on your PC in your office. Some of your employees may initially see this as an invasion of their privacy but you must explain this is your way to provide positive feedback and customer service training. Your employee manual should already have a statement outlining that all activity on company assets such as phones and computers can be reviewed by management at any time. Your outside legal advisor should assist you with your state requirements but this is not a major issue in any state.

If that young man from the office supply store was being reviewed with phone recording software, he would already be unemployed and I would have received a personal letter from the company’s president apologizing for that call and offering me an amazing deal to keep me as a customer. Since I have not received that letter, I have to assume his only review comes from a list of the purchase orders his calls have generated.

I have used this software in the past as an initial as well as a continuing training tool to ensure a company knows and controls the exact message it is sending to its customers and potential customers.

Another great and inexpensive customer feedback tool is your own company website. Make sure you have something listed on your home page that makes it easy and simple for a customer to get information to you. You can make this as sophisticated as you wish but do not burden your customer with having to know the serial number, date purchased, color of the cashier’s hair, etc. Start out simple and make it easy for your customer to give you whatever information he or she feels is necessary.

This also gives you the ability to lead your customer back to your website for additional information you want to provide. It’s truly a win-win situation. I would also recommend having your website programmer attach a simple “auto-responder” message for your customer. The message should be sent to their email address within 5 minutes of them hitting the submit button. It should be simple and just state something to the extent of “We appreciate you taking the time to contact us and someone will be back with you within 24 hours. If you do not hear from us, feel free to contact our President personally at 999-999-9999.”

Your problem is to have an employee review this information every few hours and you, as President, must be able to take those phone calls if your company doesn’t respond properly. Putting your phone number on the email will ensure your company listens to the customer feedback and replies timely.

Customer Service is a major responsibility and privilege for every company. Not paying enough attention to customer service will ensure the failure of every small and medium business. Take the time during this financial downturn to review your company’s customer service attitude and insure your customer has no need to buy from your competitors.

 

 

 

 



By: Mel Luigs

About the Author:

What is an organization’s “culture?”   It is simply a critical mass of the attitudes and behaviors of its people and groups. The fifteen statements below each reflect an important “cultural” reality impacting customer satisfaction and loyalty.  They have shaped our customer service program’s success.  Do they shape yours?  How is your customer culture?



1.   T / F:  In our organization we operate under the assumption that customers view customer contact persons as “the organization” and representatives of what the organization means to them personally.

 2.   T / F:  We communicate regularly the importance of realizing everyone in our organization has customers: external (“paying”) customers and internal (work group/ inter-work group) “customers.”

 3.   T / F:  We design our processes and train our people around 2 things customers want to know: (1) Do you do what you say you will? (2) How do you handle problems?

 4.   T / F:  Realizing that organizations choose, consciously or unconsciously, to be financially driven and/or customer-driven, we make decisions remembering that organizations working from a short-term, financially driven philosophy are not as effective in service situations.

5.     T / F:  Since front line persons make most customer service decisions on a daily basis, our top management understands their key role and allows them to inform the organization about customer needs.

6.     T / F:  We promote the status of front line customer contact people to a position of value and respect—they are not considered the least educated, trained and paid.

7.     T / F:  We allow our customer contact personnel, not management, to control the quality of the service product.

8.     T / F:  Management believes in the importance of good service and actively supports it.

9.     T / F:  We measure customer service results in a way that leads to greater focus on the importance of individual efforts.

10.    T / F:  We emphasize that customers perceive service to be “good” when positive individual interactions occur—crucial encounters that can be considered “moments of truth.”

11.    T / F:  “Customer first” behavior is rewarded and encouraged to be repeated.

12.    T / F:  Customer service skill training is wall-to-wall.

13.    T / F:  Our corporate culture supports continuous improvement of customer service processes.

14.    T / F:  “Customer first” attitudes, along with results communicated continually to all employees in simple terms create a climate for quality customer service in our organization.

15.    T / F:  Corporate goals, policies and procedures reflect a “customer first” mind set, while we foster a rewarding service-focused climate.

YOUR CUSTOMER CULTURE STRENGTH…

 13-15 “TRUE” — You are likely experiencing customer (and employee) loyalty and advocacy.

10-12 “TRUE” – Do you have good customer satisfaction scores, but customer loyalty is strained?

Less than 10 “TRUE” — Are you struggling with customer satisfaction, loyalty and brand reputation?  Do you have low employee morale and high employee turnover?



By: Bob Davis-Mayo

About the Author:

Nothing’s worse than when a situation is more confusing and complicated than it needs to be, especially when it comes to your customer service experience.

Here’s an example: Say you have just purchased a pair of shoes for a sale price. However, when the item is scanned at the counter, the sale price does not come up. The regular price does.

Now, an easy answer to this solution would be for the customer service representative to already know why this is occurring and plug the sales price in without any hassles.

However, in most cases, what happens is another customer service rep is called over the intercom while you wait in line. Ten minutes later, the two customer service reps will question you and often you will be left to return back to the item and find the price tag with the sales price.

By then you are fed up and don’t even want the shoes anymore.

This is not an easy solution and is the perfect example of poor customer service.

Make sure this doesn’t happen to your customers by always providing them with the easiest methods possible.

•    When it comes to your contact informative, ensure that your customers know how and where to contact you. Include your email address, your phone number and your business hours on all websites, emails, directories, business cards, flyers and in the store front.

Make sure your customers know that you are there to help them, no matter what.

•    Opt for a Toll Free Number for your help desk. Toll free numbers do not collect unwanted costs for your customers. Sometimes customers choose not to call simply because there is no toll free number available.

Give you customer the option of calling Toll Free to make their customer service experience as helpful as possible.

•    Offer a Simple Refund Policy. Sometimes a refund is necessary and there is nothing worse than having to jump through hoops in order to return a product.

Ensure this doesn’t happen by providing an efficient refund policy where your customers do not have to prove their purchase with several pieces of documentation.

Instead, keep records of purchases, especially large ones, in a computer system. This will simplify the process for the customers and keep them coming back for more.

•    Answer the phone yourself rather than using a large phone service system. Although they may be convenient to you, often times your customers will disagree.

A confusing phone service will leave your customer frustrated and annoyed at the lack of personal care.

Instead try to answer the phone or hire a cheerful receptionist who can effectively transfer the calls without your customers being subjected to the dreaded automated service.

The most important thing to remember is that with a simple and efficient customer service policy comes a loyal customer base.

Want to learn more? Check out Customer Service Profits for your all-access pass to how to ensure your customers are 100 percent satisfied and guaranteed to return for more.



By: Raj Bedi

About the Author:

Introduction

Businesess expects good relationship to be maintained with customer. This facilitates progressive improvement of quality of product or service offered by the customer. The customers are valued as the moral supporters for enhancement of the business. So it is viable if the customers give valid feedback about the product or service in a motive to replenish the spilt quality constraint. There are various technical advancements related to the filed of customer management. These advancements bring about instrumental changes in the proper progress of the firm towards ultimate goal. Advancements manifest different forms and one such form is development of user-friendly software to assist the company to maintain good rapport with the customers, who are in business now and also who were in business before.

Developing Customer Relationship Management Software

Hence the software integrates totally different environments under a common canopy pertaining to same ideology and motive. The development of customer management based software includes inputs from various departments present in the organization. This may largely depend on the transparency observed in the firm regarding the occurrence of routine activities. Software generation may include steps such as coding of the actual process, data collection, data retrieval and data manipulation. The manipulated data are displayed at the customer interface. The development of application type of software also includes simulation of software as yet another vital component in the software developing procedure. Also one may develop software based on the intended requirements placed by the firm. This is often scoped to lesser range compared to another type of customer management software. There are several attributes that may influence the popularity of particular type of software among the industrialists and other executives pertaining to top firm with intended motive of better customer relationship. These Customer Relationship Management Software include several vital features namely—

Dedicated database

Database management is quite essential in the company backgrounds regarding the usefulness of those vital stats in the near future. One can be equipped enough with all the relevant data regarding the product or service to adopt suitable ways to tackle the existing problems that arise out of defective product or insufficient service.

Self service for customers Several options regarding the usefulness of option to provide self-service to the valued customers may bring in the development of firm quantitatively and qualitatively enabling no human intervention form company side.

Online assistance

Certain intricate problems require proper assistance from the people in order to obtain easy modifications in terms of service or product utilization in his / her day today life.

Service management

The promised services are to be upheld quite remarkably so as to perceive goodwill of the customers. This may also facilitate the company to earn reputation and recognition globally. Services are to be judiciously managed with proper workforce from the management side to facilitate easy retrieval of service at short duration of time.

Trade accessibility

Accessibility of customers to contact the professionals and company executives to clarify doubts regarding use of product or even purchase of product may influence proper customer relationship management. Shipping of products may also influence the popularity of products at particular locality.



By: ece edi

About the Author:

            One of the major reasons businesses fail today is due to poor customer service. When a retail business is born, its main objective is to gain and build a strong customer base. Many businesses today are successful because of this strong customer base. Businesses advertise on radio, television and newspapers all the time. Huge budgets are spent on commercials. It is not the advertising on television or in newspapers that will retain the customer. It is the ability of management and its staff to retain those customers   that will contribute to the success of the business. A bad taste or feeling left with a customer at any time would leave a lasting impression. Therefore, the business must always provide excellent customer service, no matter the situation. It is always important to leave a good impression with your customers.  The old adage is correct:  The customer is always right!

             

           The impact of customer service is especially noticeable at the front counter. This is the first place a customer goes to make an inquiry and where the customer checks out.  It is the last place they go before leaving the retail store. It is said “the first impression is usually the last impression.”

A study was done in June, 2000 by Bain & Company, Mainspring with over 2000 customers in three retail segments: apparel, groceries, and consumer electronic/ appliances. It showed that 10 percent of customers would rather shop online because they believe they would get better and faster service just with the interaction on the internet… no telephone conversation, no long queues at the retail stores.

 The study cites that a 20 percent increase in customer satisfaction generates a 5 percent increase in customer loyalty and a 20 percent increase in profits. Bain and Mainspring found that the level and quality of customer support was the top-ranked factor driving repeat purchases by customers.

“Companies that are able to maintain their loyal customers and keep them there with a superior value proposition have a huge built-in advantage over pure plays” said Darrell Rigby, director at Bain & Company. “They need to focus on getting the basics right: superior service leads to satisfied customers; satisfied customers lead to referrals and referrals are the most effective way to build an unmatchable customer base.”  The study that was conducted by Bain & Company highlights the following as a way of improving on poor customer service:



Identify your best customer segment and understand their needs precisely.  It is important to note that not all customers are profitable. Hence, tailor your offer to your best customers. Make sure to understand what your best customers really need and why they are no longer customers.





Use available technology to improve customer service and management cost: A self served checkout area could help to enhance the service offering to customers, reduce long lines on the checkout areas while keeping costs down. Customers can check-out on their own without waiting for store employees to ring up the sales and finish the transaction ;thus, reducing overhead in the store. (www.retailindustry.)





Tackle company traditions that threaten implementation of service initiative.Some retail businesses have ingrained behaviors and attitudes that hinder delivering superior customer service. Implementing new ideas focused on the customer may be difficult until those old beliefs are buried. Appointing a customer service champion at the board level can help infuse new thinking into the company. Linking rewards to service measures can create some momentum behind the implementation.(www.retailindustry.com)





Retail businesses need to train, train and re-train employees on the best methods of treating customers. It is important to note that when someone walks into a store that there is potential for making money. The employees should try and see how best to help the customer.



                                      Delivering Fast and Friendly Service

           Exxon Mobil is an industry leader in each of its core businesses and has an unmatched array of proprietary technologies aimed at increasing the productivity of its assets and employees. The company conducts business in almost 200 countries and territories around the globe.  It has established a new definition for world-class scale and efficiency in the fuel marketing business.

            There are ways in which a retail business is able to improve its poor customer service.  The study that follows is research on Exxon Mobil store #26885.  Methods were discovered in how the company was able to improve its customer service.

            Exxon Mobil Company operated Retail Store in 2007 and rolled out its tool called the “TRI MASTER III” (Fast and Friendly Service). This tool addresses the issue of customer service starting with the frontline employees who face these customers every day. To help bring this information to the store, the company required all the managers and district managers to undergo the same training. They will in turn train the sales team members to be effective in delivering quality customer service. They were trained in all aspects of customer service. It ranged from the image of the location, clean and attractive facilities, neatly kept uniforms expected from the employees and quality fresh food   available from the location.

            The tool pointed out 6-steps to customer’s satisfaction which are as follows:



Make the Customer Feel Welcome

Be Energetic and Helpful

Acknowledge Customers in Line

Provide Fast Transactions

Close the Sale Accurately

Thank the customer.



Prior to rolling out the “TRI MASTER III” program, the company had another customer service program G.U.E.S.T:

                                                            

         G – GREET customers with a hello and offer to help.

         U – UNDERSTAND if customers voice a concern or need

         E – EYE CONTACT when listening or speaking to customers

         S – SMILE whenever customers see you

         T- THANK customers for their business

            The G.U.E.S.T program was a good tool but not effective until the introduction of “TRI MASTER III” and the training of all the employees. There was also a deadline in place by the company to have everyone trained and ready to go. The introduction of the customer service tool, “TRI MASTER III” helped improve the mystery shop results greatly and there was good feedback from all employees.

           

                                    



By: Joe Wolemonwu

About the Author:

These customer service tips will save you thousands of dollars and create a lasting bond with your customers. I was thinking recently about one of my worse home based business nightmares and how it turned out to be a very valuable lesson for creating excellent customer service.

It started out like a great dream. We just started our toner and ink-jet business and our first business customer was a medical firm of about 20 offices. I had known the purchasing agent for sometime and before long we got the contract to supply these offices with printer products.

We were so excited to get the order that we did not question when the purchasing agent placed a huge order for hundreds of toner and ink-jet supplies. She had mentioned that they were going to make the main office the headquarters for all the printer supplies.

The business we had set up was a drop ship company which meant we would be getting all the products from various manufacturers. We were on a cash basis with the suppliers, meaning that all funds were paid up front.

We ordered all the supplies believing that the purchasing agent knew what she was doing. Well, it became a logistical nightmare when they could not fit all the products into the storage area they had created.

Of course the medical firm was way too overstocked and we had to send back more then half of the orders. Now that makes it difficult when you are working with numerous manufacturers and their return policies. Our company motto is excellent customer service so we immediately sent a representative down to correct the errors.

Even though it was the purchasing agent who created the mess, when I look back at the situation it was my home based business that was more at fault. We had only offered good customer service not excellent customer service.

These customer service tips will save you from getting into the situation that my company did and save your time and money.

Customer Service Tips

*Pre Qualify Your Customer and their Needs

*Help the Customer with Volume Amounts

*Verify Storage Life of Product

*Test the Product and Business Relationship

Pre Qualify Your Customer

At your first meeting with the decision maker of the company you will be doing business with have a check list of questions. Your primary objective is to help the customer with their needs. First find out how long they have been doing the ordering. Ask if they are new at this or if this is a new company idea. In our scenario above, the company did not put a real strong plan together in regards to using one location as a distribution center.

Armed with these questions and the customer service tips, you can get a better idea of where your home based business products or services can fit in. Offering suggestions if they need them. Excellent customer service begins with getting the facts.

Help the Customer with Volume Amounts

If you have done your pre-qualifying you will know much more about what the decision maker really needs. Sometimes you will find out that the decision maker is not really clear on their objectives and you need to be able to help clarify them.

Did they get an accurate volume of products needed? Most times you will need to test the waters. Always go slow you can speed it up anytime.

Verify Storage Life of Product

If you are selling a product that has a storage life, be sure that the customer�s volume amounts are safely matched but not excessively over matched. You do not want too much product on their shelves. This is money tied up by your customer and also could expire. Someone will eat the product costs of this common mistake.

An extra customer service tip to add to this is that by keeping your customer too well stocked you may lose them. If they do not get a call from your home based business very often they are more apt to run into other product suppliers and you will not be �in front of your customers�. You will want to continue to be able to work with your customers helping them identify needs that they may not even know they have and telling them about new products and services.

Test the Product and the Business Relationship

When you start with a new customer, go slow and see how the product fits into their needs. Good customer service begins with this but excellent customer service goes beyond this point. See how your home based business products and services are meeting the customer needs. Are your products a good match and are you offering the correct service? What can you do to make the business relationship even better? How can they profit from your products? Keep in mind the extra customer service tip I mentioned above about keeping “in front of the customer”.

If the products or business relationship are not a good fit, end the relationship. It will cost your business money and time as well bad public relations. Remember an unsatisfied customer will tell more people about a bad situation then a good one. It is hard to end a relationship. Sometimes it is better to never have begun one with the customer in the first place. For the sake of excellent customer service I have refused customers because I knew that our products would not fit their needs.

I hope that your home based business will use these customer service tips. Creating a successful relationship with your customers is essential for your business success. Sales will soar and happy customers mean great word of mouth advertising.



By: Paul Kopp

About the Author:

What is customer service? Have you ever stopped to really think about this question? We have trained literally thousands of people and hundreds of organisations in customer service. No matter who the person or what the organisation, the answer to this question is always generic. They will say: “Customer service is about giving customers what they want” or perhaps “it’s about satisfying customers” some times they will say that it is about “making customers happy.”

While at first glance these answers may sound correct, nothing could be further from the truth. Say for example that you ran a restaurant. If a customer were to enter your restaurant and ask for some office supplies would you be able to give the customer what they want? Would you be able to satisfy a customer who was looking for some jewellery if you worked in a hardware store? No, it would be impossible. The best that you could do would be to politely tell the customer where they can go and get Jewry. Obviously, customer service is not about giving customers what they want, or even satisfying customers.

The same is true for the way we give customer service. When we ask the question: what is the most important thing for good customer service, almost everyone we ask will answer: smile. While this may be good in some cases it is not appropriate in all cases. Just imagine if a distressed mother came up to you and told you that she had lost her 2 year old child in your store. Imagine how she would respond if you were to smile at her? Or imagine if a customer told you that he/she slipped while climbing the stairs or escalator in your store and as they explained their excruciating injuries you smiled back at them.

The truth is that customer service is not about practicalities, it’s about principles. The practicalities may change but the principles stay the same. Staff are not meant to smile all the time, to give customers everything they want, or to satisfy all their needs. Staff are meant to promote the organisation and its values. If you want to increase the impact of your customer service teach staff to represent your organisation and its unique traits.

When we teach customer service training modules we first focus on what the organisation values, what it’s all about and what does it want customers to see. Once we have done this, we move on to how to serve in light of these values. This is a very easy way of getting staff to change the way they serve, it produces better results and is a lot more fun to teach.

Here is something you can do to help your staff engage in effective customer service. Take a black/white board and draw a very basic house. Ask staff to take a piece of chalk or the white board marker and to take turns to turn this basic house into your organisation/company. They may add pictures or words to the basic drawing. Some will add words like: quality, professionalism, friendliness, service, money, speed, or simplicity while others may draw things like customers and staff.

Now ask staff this simple question: in light of this picture, what does a good customer service representative do? The participants will now find it easy to see what customer service is really about in your organisation. They may say for example, in light of us being a friendly company we should smile. Or perhaps they will highlight the organisation’s professionalism and explain that it’s professional to stand up straight and to dress appropriately.

Instead of teaching staff practicalities teach them principles and the practicalities will follow naturally.

We have a free, 2 hour course which you can download and run with your staff to help them improve their customer service, just visit www.griffin.ie.



By: Stephen Milford

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To determine how a company is performing in terms of customer service, some customer service measurements are used regularly. These measurements are designed to assess how satisfied customers are with the services provided by a company.

Customer service is commonly defined as a series of activities that are organized to increase customer satisfaction levels so that a product or service will exceed customer expectation. Customer service may be extended in an automated manner through self-service means like support Internet sites, or by persons like sales and customer service representatives. Usually, the main basis of customer service is customer data collection or demographics. Today, a wide variety of customer service tools are now available. Aside from support websites, databases that determine individual customer preferences and buying patterns and specialist software are now used. Moreover, companies also have come up with new ways to capture feedback from customers. A few of these new feedback channels include mobile email and text messages. By knowing the perceptions and opinions of customers, companies are able to find ways to enhance the quality of the services they provide as well as improve the experience of their customers.

Several companies have integrated Customer Relationship Management (CRM) technologies to their operations. CRM is a multifaceted process that allows companies to have better knowledge of the needs, wants, and buying patterns of their customers. By making these data available for customers, companies are better able to anticipate the needs of existing and prospective customers. However, CRM initiatives should be aligned with customer-based strategies, as this technology will be useless if its implementation ends up with its installation. CRM usually supports several business processes including sales, marketing, and customer service. This technology enables a company system to compile a customer’s contact history and allows customer service representatives to retrieve these data when needed. By keeping tabs of a customer’s contact history, customers would no longer need to disclose the subject of his previous interactions with a company customer service representative.

Setting customer service standards is a crucial step in assessing the quality of service provided to customers. When setting these standards, managers and other mid-level managers should make sure that they are realistic. These standards should not be too low for these would just encourage complacency and idleness. At the same time, they should not be too high that they are impossible to achieve. Moreover, the company must determine the standards that they need to measure and the most efficient way to measure them. When establishing measurements, it is recommended that managers determine why key customers patronize their product or service instead of the competition. Also, obstacles that hinder the company’s internal customers, or employees, from providing quality customer service should be identified. Processes that are critical for product and service delivery should also be regularly evaluated so that bottlenecks are eliminated early. Lastly, there should be balance between production cost, product or service quality, and cycle time. When fully and effectively utilized, customer service measurements will be instrumental for companies to achieve higher profit margins.



By: Sam Miller

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